EN Trendshow Outdoor Furniture – trends from 1960 until today
spoga+gafa is a stage for worldwide product launches. Mega brands and the cult brands of the garden industry presented their soon-to-become icons in Cologne or exhibited them there for the first time. From there they took their path into the gardens, hotel grounds, parks and outdoor food service outlets of the world.
At the coming trade fair we are also providing a look ahead to the future of outdoor furniture and shading systems in an internationally curated trend show.
The Trend Islands of spoga+gafa
Several product islands will be located in the heart of the area. They demonstrate the trends of tomorrow. The main emphasis here lies on materials and functionality. It is about innovative product characteristics, new combinations and the theme sustainability as well as comfort and ergonomics, flexibility and multifunctionality. Outdoor furniture that are trendsetting and ground-breaking for at least the next season will be on display.
This trend show is being curated by selected international industry experts from the sections design, the retail trade, universities and trend research.
• Jeannette Altherr, designer, Lievore Altherr, Barcelona, Spain
• Jürgen Schuster, managing director, HS Fachmarkt Vertriebs-GmbH, Genderkingen, Germany
• Manuel RUCAR, trend researcher, CHLOROSPHERE S.A.S., ANGERS, France
• Prof. Mark Braun, Studio Mark Braun, Berlin & Hochschule der Bildenden Künste Saar, Saarbrücken
The trends will be visualised using the products of the spoga+gafa exhibitors.
Look forward to a place where icons meet up with the trends of tomorrow.
When spoga+gafa closes its doors there is going to be an exciting continuation for the Trend Islands: The Islands will be presented at the next imm cologne. The visitors of imm Cologne will thus also have the chance to take a look at the future of garden furniture and shading systems.
spoga+gafa has always focused on trends. In this way the trend furniture became worldwide icons of the industry. spoga+gafa dedicates an annual special event called the “Icons of Outdoor Furniture” to these icons. An emotional journey through the bestselling and most stylish garden furniture of our current and also former exhibitors. They frame in the new Trend Islands and place them in a temporal context. Hence, for the exhibitors and trade visitors, the history and the future of furniture trends will be tangible and come to life in one area.